I am a recent MBA marketing graduate finding a creative niche in advertising. I have worked to develop and implement social media strategies, audience research, content production and analytics reporting in two of my positions. Additionally, I have improved online user experience, navigation and merchandising with a major Fortune 100 retailer. Previous to this, I gained senior account experience working as a liaise for internal executives with a Fortune 100 domestic bank. I also assisted with the launch and operations of the bank’s first online consumer-facing mortgage application process.
With a career goal of agency account management, I hope to combine my undergraduate degree in studio art with a strong business acumen and passion for consumer behavior. I love analyzing advertisements, campaigns and marketing strategy and find myself constantly reflecting on how and why I interact the way I do with marketing communications of all types. I am also intrigued by the opportunities that social media hold for a more transparent and honorable relationship between business and consumer. The partition between business and consumer as well as between businesses has been lowered further than ever!
I hope you enjoy some of my musings and I relish the opportunity to hear your input. Drop me a line with insight, questions or whatever kernels might be popping in your head…
LinkedIn: http://www.linkedin.com/in/brianfslattery
Twitter: http://twitter.com/BrianSlatts
Hey buddy,
I am going to start reading your blog because I decided that you need to put your experience in NYC on here. Or you can just send me updates, either way, I miss you and I hope you have an awesome time out there.